ChatGPT Ads vs Google and Meta
How does ChatGPT advertising compare to Google and Meta? Four months of incremental data from Finnish Design Shop in the US show that in prospecting, it beats both.
Published
+77%
vs Meta Prospecting
+128%
vs Google Prospecting
4
Months of Incremental Data
Client
Objective
ChatGPT advertising is a new channel, and nobody yet knew how it compares to established channels. We wanted to find out with Finnish Design Shop as one of the first advertisers. The metric was incremental sales per euro spent. It shows how much sales the advertising brings that would not have happened without it. Clicks or platform-reported ROAS do not show that.
Solution
• We launched ChatGPT advertising in the US. So far it has been a single traffic campaign aimed at cold audiences. Conversion and feed campaigns are still ahead. • We evaluated results using incremental sales from Sellforte MMM. Every channel was measured the same way: incremental sales per euro spent. • We compared ChatGPT Ads to Meta and Google prospecting, because the ChatGPT campaign targets cold, top-funnel audiences.
Results
Top-funnel prospecting, incremental sales per euro spent (index, ChatGPT Ads = 100): • ChatGPT Ads 100 • Meta 56 • Google Ads 44 A four-month-old channel with no advanced bidding strategies and no historical data beat Meta and Google prospecting by 77–128%. Next, we will test how the channel holds up when scaled with a larger budget and new markets.