Finnish Design Shop
Finnish Design Shop is the largest online store focused on Nordic design, offering furniture, lighting, and home accessories from leading Scandinavian brands to customers worldwide.
ChatGPT Ads beat Meta and Google prospecting on incremental sales
We tested ChatGPT advertising with Finnish Design Shop in the US for four months. According to Sellforte MMM, it brought more incremental sales per euro from cold audiences than Meta or Google prospecting.
View case studyData / Incremental sales per € spent
Top-funnel prospecting · index, ChatGPT Ads = 100
#1ChatGPT Ads
ChatGPT Ads100
Meta56
Google Ads44
Full accounts incl. brand search, Shopping, retargeting
Google Ads142
Meta113
ChatGPT Ads100
Measurement:Sellforte MMM
Market:USA
Period:4 months, traffic campaign
Does Third-Party CSS deliver on its promise of 20% efficiency gain?
We tested Google CSS vs Third-party CSS with identical Shopping campaigns. Google CSS won with +18.3% incremental sales and +16.3% better margin ROI.
View case studyData / A/B Test Results
Metric
3rd Party CSS
Google CSS
Incremental Sales
35 024€
+18.3%
Margin ROI
1.45
+16.3%
Clicks
40 145
+8.8%
CPC
0.43€
-10.7%
Impression Share
46%
-22.3%
Winner
✗
✓
Test:Parallel campaigns
Channel:Google Shopping
Region:EU/EEA
“Intentio acts as our strategic partner in building growth and developing our overall marketing.”
Joni Tillström
Head of Online Sales Performance