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Reima

Reima is a world-leading children's activewear brand from Finland, designing innovative, durable outdoor clothing that keeps kids comfortable in any weather condition.

Reima USA grew Google Ads sales 52% by steering the algorithm

Reima USA's Google Ads account is built so the algorithm is steered at every layer: product prioritization, POAS bidding, a new-customer campaign, weather-based targeting, and Demand Gen. Google Ads sales +52% and new-customer sales +46% year over year.

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Data / Steering the algorithm
2025
2026
+52%Google Ads sales
Google Ads sales2026 vs 2025
+52%
New-customer salesGoogle Ads, 2026 vs 2025
+46%
Steering layers
  1. 1Expanly product prioritization
  2. 2POAS bidding
  3. 3New-customer conversion campaign
  4. 4Weather-based campaign
  5. 5Demand Gen + YouTube, existing customers excluded
Market:Reima USA
Attribution:Triple Whale
Period:2026 vs 2025

Ad POAS up 75% and conversion rate up 47% with weather-based targeting

Intentio built an automated A/B test that used rainfall forecasts across 3,098 counties in the United States, updating targeting every hour based on real-time weather data.

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Data / Weather Targeting
No rain locations
Rain locations
Period:April 11 - May 8, 2024
Locations:3,098 US counties
Update freq:Hourly
“Intentio constantly brings new, unprecedented ideas. This is exactly what good collaboration should feel like!”
Paula Brown

Paula Brown

Senior Marketing Manager