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Lumo

Lumo Homes plc is Finland's largest residential real estate company, with over 43,000 rental homes in Finnish growth centers. Its homes can be rented directly online at lumo.fi.

74% year-on-year growth in rentals with the same Google Ads spend

Before the peak season, Intentio rebuilt Lumo’s city search campaigns around its housing data. The automated advertising engine creates area-specific ad groups and switches them on or off each morning based on availability. Over the summer, rentals from Google Ads grew 74% year on year, with a 42% lower cost per rental and almost unchanged ad spend.

View case study
Diagram / Campaign structure
  1. 01

    Housing data

    City, neighborhood and availability

  2. 02

    Automation

    City campaigns and area ad groups

  3. 03

    Search ads

    Area-specific keywords, ads and landing pages

Availability checked daily → ads run or pause

Data / Google Ads

Google Ads growth

Summer results · June–August 2026 vs. 2025

+74%

Rentals

+72%

Rental value

+0.6%

Ad spend

−42%

Cost per rental

Monthly rentals from city campaigns

Relative scale: city campaigns in June 2025 = 100%

20252026Labels = year-on-year change
0%50%100%150%200%+34%June+82%July+132%August
“Intentio has been a proactive partner from day one, bringing fresh ideas and delivering strong paid search results. The collaboration is easy, effective, and always moves us forward.”
Riikka Ilmakunnas

Riikka Ilmakunnas

Concept Manager, Lumo Homes plc