Axopar Boats

Axopar Boats is an internationally recognized premium boat manufacturer with roots in Finland. Known for bold design, performance, and a strong brand identity, Axopar operates globally with key growth markets in the United States and Central and Western Europe.

Active Brand Demand +68% YoY in key international markets

Intentio built an international digital marketing model with Active Brand Demand (ABD) at its core – enabling city-level tracking and targeting across USA, Germany, France, Italy, and UK.

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Data / Active Brand Demand
2025
2026
+68%indexed ABD growth
KPI:Active Brand Demand
Markets:USA, DE, FR, IT, UK
Tracking:City-level
“Intentio has supported us in developing digital advertising in our key markets. The collaboration has helped increase brand demand among important customer segments. Intentio's analytical and goal-oriented way of working has strengthened decision-making and brought clarity to our digital marketing.”
Sara-Sofia Broberg

Sara-Sofia Broberg

Head of Digital Marketing