Growth Consultant, Data & Insights
We're looking for a forward-looking Growth Consultant to join our Data & Insights team and build the future of data-driven marketing with us.
Who are we?
Intentio Agency is a Helsinki-based growth and data partner for ambitious brands. Our mission is to help our clients grow and, at the same time, raise the standard of consulting. We help clients with search marketing (SEM/SEO), AI visibility (GEO) and paid social, and we support growth through measurement and modelling (Data & Insights). We combine one of Finland's most experienced teams, a strong grip on data and a genuinely business-driven approach.
Our clients value us as a strategic partner and recommend us: our client NPS is 83. Our team enjoys it here too — every single person at Intentio recommends us as an employer (eNPS 100).
Data & Insights is Intentio's core function. Measurement, data warehouses, marketing mix modelling (MMM) and other modelling support every client relationship and the whole team. Our goal is to stand out in how we combine data and produce insight that guides marketing decisions.
What we offer
- •A consultant role in a fast-growing company where you can shape how your own job description takes form and develop the whole company's data expertise.
- •Large and interesting clients who are bold enough to try new solutions. That brings just the right amount of challenge and creativity to the work.
- •Experienced colleagues to grow with and exchange perspectives.
- •The chance to influence how the company develops and to build the future of data-driven marketing.
- •A competitive salary: €3,900–5,100/month, with the final level based on your skills. Bonuses on top.
Benefits in all roles
- •HSL travel allowance: €1,000/year
- •Phone benefit: up to €700 (VAT 0)
- •ePassi lunch benefit (taxable value)
- •Recreation benefit: €400/year
- •Comprehensive occupational healthcare through Terveystalo
- •Personal development budget: €1,500/year
- •Paid annual leave from the first year
- •Birthday day off
- •Activity budget
Diversity matters to us
We believe in a diverse, inclusive and respectful workplace where everyone is welcome regardless of background. We encourage everyone to apply — regardless of gender, age, ethnicity, sexual orientation or other factors. What matters most to us is you as a person and your passion for data-driven marketing.
What the work involves
Role objectives
- •You secure client satisfaction and the continuity of client relationships by taking creative technical ideas into practice.
- •You strengthen Intentio's competitive edge in combining data and producing insight that leads to action.
- •You make the team's work more effective with scalable solutions the whole team can adopt.
- •You produce data-driven insight that guides strategic collaboration and speaks to the client's leadership.
Key responsibilities
Unified reporting
You develop standardised reporting models and strengthen Intentio's analytics, such as our MMM expertise and other modelling projects.
Scalable data solutions
You build and develop client databases, data pipelines and analytics workflows that can be deployed across multiple client relationships. You develop Intentio's own data integration tools and put concrete AI applications to work to improve results.
AI workflows and automation
You bring AI solutions (e.g. LLM applications) into our processes, from automated dashboards to marketing platform APIs. You share best practices and act as the team's hands-on AI expert.
Project-based analytics
You carry out analytics projects (e.g. GA4 and GTM implementations) and solve clients' data questions together with our other specialists and client teams.
How you spend your time
Around 60% of your time is billable client work, and around 40% goes to developing our data expertise and supporting the team. You take part in delivering the data roadmap and in prioritising what to develop, together with the Head of Data & Insights.
Examples of focus areas
- •Data integration and dashboards: you combine data from marketing platforms, product feeds, analytics tools and e-commerce systems in BigQuery, for example, and refine it into insight together with colleagues.
- •Brand performance: you build analysis models for tracking brand metrics and benchmarking competitors by region and other segments.
- •Keyword research and market trends: you develop scalable keyword research workflows and spot emerging topics as new business and marketing opportunities.
- •AI-powered marketing workflows: you implement intelligent alerts and recommendations for key marketing platforms and move them towards automated actions.
Technologies
What we're looking for
- 💜Marketing data and web analytics: you have experience with digital marketing data and know your way around GA4 and GTM. You bring clarity to complex marketing performance questions.
- 💜Data infrastructure: you know SQL and Python, and you have experience with cloud solutions such as BigQuery and with ETL pipelines.
- 💜Modelling: you know the basics of marketing mix modelling (MMM) and statistical methods, and you want to deepen that expertise.
- 💜API integrations: you know how to use APIs to combine data from different platforms.
- 💜AI and agentic ways of working: you use AI tools in your own work and are strongly interested in agentic work, such as building analysis workflows and automations with AI agents.
- 💜Strategic and commercial thinking: you look at data from a business perspective and want to find the actions in it that grow the client's business.
- 💜Fluent Finnish and English.
We also appreciate
Experience with advertising platforms (Google Ads, Meta, TikTok), customer data platforms (e.g. Custobar), marketing analysis tools (e.g. Ahrefs, Semrush), automation tools (e.g. Zapier) and CRM systems (e.g. HubSpot, Salesforce).
Recruitment process
Background review & first meeting
We start by getting to know each other. We'll go through Intentio's story, the requirements of the role, and your previous experience, career goals and expectations. (~1h)
Competency assessment
You'll complete an independent case assignment that reflects the core tasks of the role. We'll go through it together in discussion to assess your skill level relative to our team. (~2–3h)
Reference check
We'll ask you to provide references to support our recruitment team's final decision-making.
Meet your future team
This meeting gives you a chance to get to know your future colleagues, and our team a chance to confirm the fit. Often arranged as an informal lunch or after-work event. (~1h)
Interested?
Send us your CV along with a short description of yourself.
For questions about the recruitment, contact Reetta Järvelin.
P.S. Even if a new role isn't on your mind right now, we'd be happy to meet over lunch or a coffee.